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The Audience Engine is an open-source, customizable suite of fundraising tools for public radio being developed by the Congera Corporation, a subsidiary of WFMU Radio. It was conceived by and is being developed under the supervision of Ken Freedman, WFMU general manager, and Liz Berg, the station's assistant general manager. The platform is based on WFMU's own successful model of fundraising and listener-community relations, a project that began development in 1998〔(Video: Ken Freedman's Open Source Marriage of Audio, Music & Radio ), The Berkman Center for Internet and Society, May 9, 2008〕 and now helps WFMU raise 70% of its annual $2.5 million operating budget via its website using crowdfunding technology. The developers explain that "by pairing online content, real-time playlist information, social media, and community interaction tools directly with crowdfunding campaigns, WFMU has not only built a positive and intelligent online community, but also a sustainable model that can be adopted by other organizations."〔("Meet Our Team, WFMU/Congera," AudienceEngine.net )〕 Besides radio, Audience Engine has potential usage for online television and journalism. The goal is to "enable organizations ... to build audiences and become self sufficient."〔("WFMU building open source audience engine," ) ''The Wire'', July 30, 2014〕 Andrew Flanagan, of ''Billboard'', wrote, "The philosophy underlying Audience Engine's development is the same that's kept WFMU going: experimentation and independence. The tech tumult of the past two decades has resulted in long-established business models, whether classified ads or subscriptions, being destroyed without any replacements for those models waiting in the wings."〔(Flanagan, Andrew, "WFMU Wants to Change How Media Talks to Its Audiences and Raises Money — For Free," ''Billboard'', July 29, 2015 )〕 Freedman says that Audience Engine can "address the problems of legacy media dealing with new media platforms. It's much more difficult for legacy institutions to make that transition."〔Flanagan, ''ibid.''〕 A large part of Audience Engine's appeal is its fundraising capabilities. "Audience Engine comes with a set of tools that integrates crowdfunding-inspired donation tools throughout a publisher's site, with on and off-site widgets for donations as well as gift reward management, and a full suite of analytics underlying it all for that publisher to gain insight on what is and isn't raising money," noted Flanagan.〔Flanagan, ''ibid.''〕 Freedman observed that "Kickstarter did a great job of borrowing or stealing the concept of the pledge drive, and vastly improved it as well. Public media hasn't borrowed it back yet! That's what we're trying to do."〔Flanagan, ''ibid.''〕 Although aimed primarily towards small and mid-sized stations, larger public radio stations such as WBUR and WNYC are exploring the platform's possibilities.〔(Kalish, Jon, "At debut, Audience Engine offers CRM and pledge-drive tools," ) Current.org, November 11, 2015〕 The platform was publicly debuted at a launch event held at New York's Civic Hall, on November 5, 2015.〔Kalish, ''ibid.''〕 ==Platform== The platform is being built in modular APIs that utilize JavaScript and XML feeds, but will include modules that integrate into Drupal,〔(Freedman, Ken, "Seeking Software Architect For WFMU's Audience Engine Platform," ) Drupal.org, March 23, 2014〕 which is used by many small news organizations.〔(Lichterman, Joseph, "WFMU wants to build open tools to help radio stations (and others) raise money and build community," ) NiemanLab, July 15, 2014〕 Users could adapt aspects of the system to their own needs and use as many or as few modules as they deem necessary. “We’re trying to make it modular," said Freedman, "so people can just pick and choose and use pieces of it until hopefully they’re comfortable with using the entire thing."〔Lichterman, ''ibid.''〕 Part of the Audience Engine's philosophy is to retain the listener's or reader's attention on the station website, rather than redirect them to external social media. "Community based radio stations have to start thinking about online platforms that don’t effectively abandon discussion and networking to Twitter, Facebook, Reddit, or LinkedIn, and the rest of the usual suspects," said Matthew Lasar at ''Radio Survivor''. "()nce your listeners and/or website readers are off to Twitter/Facebook-land, they’re all but gone. They’re not commenting on your podcast or stream or blog post in your house. They’re far far away, helping Mark Zuckerberg bring in that advertisement and audience data cash."〔(Lasar, Matthew, "Keeping Your Listeners with You: Inside WFMU’s Audience Engine," ) ''Radio Survivor'', July 30, 2015〕 “The problem for the content producer,” said Freedman, “is that when they send their audiences to off-site destinations, these giant data mining operations skim off critical information that should be the lifeblood of the digital producer – information that should be sustaining the artist or producer, not the big data enterprises.”〔Lasar, ''ibid.''〕 ''Radio World'' described the Audience Engine dashboard as featuring "a responsively designed social content page for radio and news sites, engineered for live, positive audience feedback and created with self-sustaining crowdfunding in mind. Both Web and mobile pages have a built-in, interactive second screen, with incentives for positive contributions, and tools for stopping disruptive behavior."〔(Vernon, Tom, "WFMU Keeps Audience Discussions In-House," ) ''Radio World'', October 21, 2015〕 The project’s first module, a crowdfunding app called Mynte, is scheduled to launch in late 2015. Besides WFMU, early adopters of Audience Engine include WWOZ-FM, a New Orleans-based jazz and blues station; WSOU-FM (Seton Hall University), and WPRB-FM (Princeton University).〔Vernon, ''ibid.''〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「'''The Audience Engine''' is an open-source, customizable suite of fundraising tools for public radio being developed by the Congera Corporation, a subsidiary of WFMU Radio. It was conceived by and is being developed under the supervision of Ken Freedman, WFMU general manager, and Liz Berg, the station's assistant general manager.The platform is based on WFMU's own successful model of fundraising and listener-community relations, a project that began development in 1998(Video: Ken Freedman's Open Source Marriage of Audio, Music & Radio ), The Berkman Center for Internet and Society, May 9, 2008 and now helps WFMU raise 70% of its annual $2.5 million operating budget via its website using crowdfunding technology. The developers explain that "by pairing online content, real-time playlist information, social media, and community interaction tools directly with crowdfunding campaigns, WFMU has not only built a positive and intelligent online community, but also a sustainable model that can be adopted by other organizations."("Meet Our Team, WFMU/Congera," AudienceEngine.net ) Besides radio, Audience Engine has potential usage for online television and journalism. The goal is to "enable organizations ... to build audiences and become self sufficient."("WFMU building open source audience engine," ) ''The Wire'', July 30, 2014Andrew Flanagan, of ''Billboard'', wrote, "The philosophy underlying Audience Engine's development is the same that's kept WFMU going: experimentation and independence. The tech tumult of the past two decades has resulted in long-established business models, whether classified ads or subscriptions, being destroyed without any replacements for those models waiting in the wings."(Flanagan, Andrew, "WFMU Wants to Change How Media Talks to Its Audiences and Raises Money — For Free," ''Billboard'', July 29, 2015 ) Freedman says that Audience Engine can "address the problems of legacy media dealing with new media platforms. It's much more difficult for legacy institutions to make that transition."Flanagan, ''ibid.''A large part of Audience Engine's appeal is its fundraising capabilities. "Audience Engine comes with a set of tools that integrates crowdfunding-inspired donation tools throughout a publisher's site, with on and off-site widgets for donations as well as gift reward management, and a full suite of analytics underlying it all for that publisher to gain insight on what is and isn't raising money," noted Flanagan.Flanagan, ''ibid.'' Freedman observed that "Kickstarter did a great job of borrowing or stealing the concept of the pledge drive, and vastly improved it as well. Public media hasn't borrowed it back yet! That's what we're trying to do."Flanagan, ''ibid.''Although aimed primarily towards small and mid-sized stations, larger public radio stations such as WBUR and WNYC are exploring the platform's possibilities.(Kalish, Jon, "At debut, Audience Engine offers CRM and pledge-drive tools," ) Current.org, November 11, 2015The platform was publicly debuted at a launch event held at New York's Civic Hall, on November 5, 2015.Kalish, ''ibid.''==Platform==The platform is being built in modular APIs that utilize JavaScript and XML feeds, but will include modules that integrate into Drupal,(Freedman, Ken, "Seeking Software Architect For WFMU's Audience Engine Platform," ) Drupal.org, March 23, 2014 which is used by many small news organizations.(Lichterman, Joseph, "WFMU wants to build open tools to help radio stations (and others) raise money and build community," ) NiemanLab, July 15, 2014 Users could adapt aspects of the system to their own needs and use as many or as few modules as they deem necessary. “We’re trying to make it modular," said Freedman, "so people can just pick and choose and use pieces of it until hopefully they’re comfortable with using the entire thing."Lichterman, ''ibid.''Part of the Audience Engine's philosophy is to retain the listener's or reader's attention on the station website, rather than redirect them to external social media. "Community based radio stations have to start thinking about online platforms that don’t effectively abandon discussion and networking to Twitter, Facebook, Reddit, or LinkedIn, and the rest of the usual suspects," said Matthew Lasar at ''Radio Survivor''. "()nce your listeners and/or website readers are off to Twitter/Facebook-land, they’re all but gone. They’re not commenting on your podcast or stream or blog post in your house. They’re far far away, helping Mark Zuckerberg bring in that advertisement and audience data cash."(Lasar, Matthew, "Keeping Your Listeners with You: Inside WFMU’s Audience Engine," ) ''Radio Survivor'', July 30, 2015 “The problem for the content producer,” said Freedman, “is that when they send their audiences to off-site destinations, these giant data mining operations skim off critical information that should be the lifeblood of the digital producer – information that should be sustaining the artist or producer, not the big data enterprises.”Lasar, ''ibid.''''Radio World'' described the Audience Engine dashboard as featuring "a responsively designed social content page for radio and news sites, engineered for live, positive audience feedback and created with self-sustaining crowdfunding in mind. Both Web and mobile pages have a built-in, interactive second screen, with incentives for positive contributions, and tools for stopping disruptive behavior."(Vernon, Tom, "WFMU Keeps Audience Discussions In-House," ) ''Radio World'', October 21, 2015The project’s first module, a crowdfunding app called Mynte, is scheduled to launch in late 2015.Besides WFMU, early adopters of Audience Engine include WWOZ-FM, a New Orleans-based jazz and blues station; WSOU-FM (Seton Hall University), and WPRB-FM (Princeton University).Vernon, ''ibid.''」の詳細全文を読む The Audience Engine is an open-source, customizable suite of fundraising tools for public radio being developed by the Congera Corporation, a subsidiary of WFMU Radio. It was conceived by and is being developed under the supervision of Ken Freedman, WFMU general manager, and Liz Berg, the station's assistant general manager. The platform is based on WFMU's own successful model of fundraising and listener-community relations, a project that began development in 1998〔(Video: Ken Freedman's Open Source Marriage of Audio, Music & Radio ), The Berkman Center for Internet and Society, May 9, 2008〕 and now helps WFMU raise 70% of its annual $2.5 million operating budget via its website using crowdfunding technology. The developers explain that "by pairing online content, real-time playlist information, social media, and community interaction tools directly with crowdfunding campaigns, WFMU has not only built a positive and intelligent online community, but also a sustainable model that can be adopted by other organizations."〔("Meet Our Team, WFMU/Congera," AudienceEngine.net )〕 Besides radio, Audience Engine has potential usage for online television and journalism. The goal is to "enable organizations ... to build audiences and become self sufficient."〔("WFMU building open source audience engine," ) ''The Wire'', July 30, 2014〕 Andrew Flanagan, of ''Billboard'', wrote, "The philosophy underlying Audience Engine's development is the same that's kept WFMU going: experimentation and independence. The tech tumult of the past two decades has resulted in long-established business models, whether classified ads or subscriptions, being destroyed without any replacements for those models waiting in the wings."〔(Flanagan, Andrew, "WFMU Wants to Change How Media Talks to Its Audiences and Raises Money — For Free," ''Billboard'', July 29, 2015 )〕 Freedman says that Audience Engine can "address the problems of legacy media dealing with new media platforms. It's much more difficult for legacy institutions to make that transition."〔Flanagan, ''ibid.''〕 A large part of Audience Engine's appeal is its fundraising capabilities. "Audience Engine comes with a set of tools that integrates crowdfunding-inspired donation tools throughout a publisher's site, with on and off-site widgets for donations as well as gift reward management, and a full suite of analytics underlying it all for that publisher to gain insight on what is and isn't raising money," noted Flanagan.〔Flanagan, ''ibid.''〕 Freedman observed that "Kickstarter did a great job of borrowing or stealing the concept of the pledge drive, and vastly improved it as well. Public media hasn't borrowed it back yet! That's what we're trying to do."〔Flanagan, ''ibid.''〕 Although aimed primarily towards small and mid-sized stations, larger public radio stations such as WBUR and WNYC are exploring the platform's possibilities.〔(Kalish, Jon, "At debut, Audience Engine offers CRM and pledge-drive tools," ) Current.org, November 11, 2015〕 The platform was publicly debuted at a launch event held at New York's Civic Hall, on November 5, 2015.〔Kalish, ''ibid.''〕 ==Platform== The platform is being built in modular APIs that utilize JavaScript and XML feeds, but will include modules that integrate into Drupal,〔(Freedman, Ken, "Seeking Software Architect For WFMU's Audience Engine Platform," ) Drupal.org, March 23, 2014〕 which is used by many small news organizations.〔(Lichterman, Joseph, "WFMU wants to build open tools to help radio stations (and others) raise money and build community," ) NiemanLab, July 15, 2014〕 Users could adapt aspects of the system to their own needs and use as many or as few modules as they deem necessary. “We’re trying to make it modular," said Freedman, "so people can just pick and choose and use pieces of it until hopefully they’re comfortable with using the entire thing."〔Lichterman, ''ibid.''〕 Part of the Audience Engine's philosophy is to retain the listener's or reader's attention on the station website, rather than redirect them to external social media. "Community based radio stations have to start thinking about online platforms that don’t effectively abandon discussion and networking to Twitter, Facebook, Reddit, or LinkedIn, and the rest of the usual suspects," said Matthew Lasar at ''Radio Survivor''. "()nce your listeners and/or website readers are off to Twitter/Facebook-land, they’re all but gone. They’re not commenting on your podcast or stream or blog post in your house. They’re far far away, helping Mark Zuckerberg bring in that advertisement and audience data cash."〔(Lasar, Matthew, "Keeping Your Listeners with You: Inside WFMU’s Audience Engine," ) ''Radio Survivor'', July 30, 2015〕 “The problem for the content producer,” said Freedman, “is that when they send their audiences to off-site destinations, these giant data mining operations skim off critical information that should be the lifeblood of the digital producer – information that should be sustaining the artist or producer, not the big data enterprises.”〔Lasar, ''ibid.''〕 ''Radio World'' described the Audience Engine dashboard as featuring "a responsively designed social content page for radio and news sites, engineered for live, positive audience feedback and created with self-sustaining crowdfunding in mind. Both Web and mobile pages have a built-in, interactive second screen, with incentives for positive contributions, and tools for stopping disruptive behavior."〔(Vernon, Tom, "WFMU Keeps Audience Discussions In-House," ) ''Radio World'', October 21, 2015〕 The project’s first module, a crowdfunding app called Mynte, is scheduled to launch in late 2015. Besides WFMU, early adopters of Audience Engine include WWOZ-FM, a New Orleans-based jazz and blues station; WSOU-FM (Seton Hall University), and WPRB-FM (Princeton University).〔Vernon, ''ibid.''〕 抄文引用元・出典: フリー百科事典『 'Radio World'' described the Audience Engine dashboard as featuring "a responsively designed social content page for radio and news sites, engineered for live, positive audience feedback and created with self-sustaining crowdfunding in mind. Both Web and mobile pages have a built-in, interactive second screen, with incentives for positive contributions, and tools for stopping disruptive behavior."(Vernon, Tom, "WFMU Keeps Audience Discussions In-House," ) ''Radio World'', October 21, 2015The project’s first module, a crowdfunding app called Mynte, is scheduled to launch in late 2015.Besides WFMU, early adopters of Audience Engine include WWOZ-FM, a New Orleans-based jazz and blues station; WSOU-FM (Seton Hall University), and WPRB-FM (Princeton University).Vernon, ''ibid.''">ウィキペディア（Wikipedia）』 ■ウィキペディアで「'''The Audience Engine''' is an open-source, customizable suite of fundraising tools for public radio being developed by the Congera Corporation, a subsidiary of WFMU Radio. It was conceived by and is being developed under the supervision of Ken Freedman, WFMU general manager, and Liz Berg, the station's assistant general manager.The platform is based on WFMU's own successful model of fundraising and listener-community relations, a project that began development in 1998(Video: Ken Freedman's Open Source Marriage of Audio, Music & Radio ), The Berkman Center for Internet and Society, May 9, 2008 and now helps WFMU raise 70% of its annual $2.5 million operating budget via its website using crowdfunding technology. The developers explain that "by pairing online content, real-time playlist information, social media, and community interaction tools directly with crowdfunding campaigns, WFMU has not only built a positive and intelligent online community, but also a sustainable model that can be adopted by other organizations."("Meet Our Team, WFMU/Congera," AudienceEngine.net ) Besides radio, Audience Engine has potential usage for online television and journalism. The goal is to "enable organizations ... to build audiences and become self sufficient."("WFMU building open source audience engine," ) ''The Wire'', July 30, 2014Andrew Flanagan, of ''Billboard'', wrote, "The philosophy underlying Audience Engine's development is the same that's kept WFMU going: experimentation and independence. The tech tumult of the past two decades has resulted in long-established business models, whether classified ads or subscriptions, being destroyed without any replacements for those models waiting in the wings."(Flanagan, Andrew, "WFMU Wants to Change How Media Talks to Its Audiences and Raises Money — For Free," ''Billboard'', July 29, 2015 ) Freedman says that Audience Engine can "address the problems of legacy media dealing with new media platforms. It's much more difficult for legacy institutions to make that transition."Flanagan, ''ibid.''A large part of Audience Engine's appeal is its fundraising capabilities. "Audience Engine comes with a set of tools that integrates crowdfunding-inspired donation tools throughout a publisher's site, with on and off-site widgets for donations as well as gift reward management, and a full suite of analytics underlying it all for that publisher to gain insight on what is and isn't raising money," noted Flanagan.Flanagan, ''ibid.'' Freedman observed that "Kickstarter did a great job of borrowing or stealing the concept of the pledge drive, and vastly improved it as well. Public media hasn't borrowed it back yet! That's what we're trying to do."Flanagan, ''ibid.''Although aimed primarily towards small and mid-sized stations, larger public radio stations such as WBUR and WNYC are exploring the platform's possibilities.(Kalish, Jon, "At debut, Audience Engine offers CRM and pledge-drive tools," ) Current.org, November 11, 2015The platform was publicly debuted at a launch event held at New York's Civic Hall, on November 5, 2015.Kalish, ''ibid.''==Platform==The platform is being built in modular APIs that utilize JavaScript and XML feeds, but will include modules that integrate into Drupal,(Freedman, Ken, "Seeking Software Architect For WFMU's Audience Engine Platform," ) Drupal.org, March 23, 2014 which is used by many small news organizations.(Lichterman, Joseph, "WFMU wants to build open tools to help radio stations (and others) raise money and build community," ) NiemanLab, July 15, 2014 Users could adapt aspects of the system to their own needs and use as many or as few modules as they deem necessary. “We’re trying to make it modular," said Freedman, "so people can just pick and choose and use pieces of it until hopefully they’re comfortable with using the entire thing."Lichterman, ''ibid.''Part of the Audience Engine's philosophy is to retain the listener's or reader's attention on the station website, rather than redirect them to external social media. "Community based radio stations have to start thinking about online platforms that don’t effectively abandon discussion and networking to Twitter, Facebook, Reddit, or LinkedIn, and the rest of the usual suspects," said Matthew Lasar at ''Radio Survivor''. "()nce your listeners and/or website readers are off to Twitter/Facebook-land, they’re all but gone. They’re not commenting on your podcast or stream or blog post in your house. They’re far far away, helping Mark Zuckerberg bring in that advertisement and audience data cash."(Lasar, Matthew, "Keeping Your Listeners with You: Inside WFMU’s Audience Engine," ) ''Radio Survivor'', July 30, 2015 “The problem for the content producer,” said Freedman, “is that when they send their audiences to off-site destinations, these giant data mining operations skim off critical information that should be the lifeblood of the digital producer – information that should be sustaining the artist or producer, not the big data enterprises.”Lasar, ''ibid.''''Radio World'' described the Audience Engine dashboard as featuring "a responsively designed social content page for radio and news sites, engineered for live, positive audience feedback and created with self-sustaining crowdfunding in mind. Both Web and mobile pages have a built-in, interactive second screen, with incentives for positive contributions, and tools for stopping disruptive behavior."(Vernon, Tom, "WFMU Keeps Audience Discussions In-House," ) ''Radio World'', October 21, 2015The project’s first module, a crowdfunding app called Mynte, is scheduled to launch in late 2015.Besides WFMU, early adopters of Audience Engine include WWOZ-FM, a New Orleans-based jazz and blues station; WSOU-FM (Seton Hall University), and WPRB-FM (Princeton University).Vernon, ''ibid.''」の詳細全文を読む ■'Radio World'' described the Audience Engine dashboard as featuring "a responsively designed social content page for radio and news sites, engineered for live, positive audience feedback and created with self-sustaining crowdfunding in mind. Both Web and mobile pages have a built-in, interactive second screen, with incentives for positive contributions, and tools for stopping disruptive behavior."(Vernon, Tom, "WFMU Keeps Audience Discussions In-House," ) ''Radio World'', October 21, 2015The project’s first module, a crowdfunding app called Mynte, is scheduled to launch in late 2015.Besides WFMU, early adopters of Audience Engine include WWOZ-FM, a New Orleans-based jazz and blues station; WSOU-FM (Seton Hall University), and WPRB-FM (Princeton University).Vernon, ''ibid.''">ウィキペディアで「'''The Audience Engine''' is an open-source, customizable suite of fundraising tools for public radio being developed by the Congera Corporation, a subsidiary of WFMU Radio. It was conceived by and is being developed under the supervision of Ken Freedman, WFMU general manager, and Liz Berg, the station's assistant general manager.The platform is based on WFMU's own successful model of fundraising and listener-community relations, a project that began development in 1998(Video: Ken Freedman's Open Source Marriage of Audio, Music & Radio ), The Berkman Center for Internet and Society, May 9, 2008 and now helps WFMU raise 70% of its annual $2.5 million operating budget via its website using crowdfunding technology. The developers explain that "by pairing online content, real-time playlist information, social media, and community interaction tools directly with crowdfunding campaigns, WFMU has not only built a positive and intelligent online community, but also a sustainable model that can be adopted by other organizations."("Meet Our Team, WFMU/Congera," AudienceEngine.net ) Besides radio, Audience Engine has potential usage for online television and journalism. The goal is to "enable organizations ... to build audiences and become self sufficient."("WFMU building open source audience engine," ) ''The Wire'', July 30, 2014Andrew Flanagan, of ''Billboard'', wrote, "The philosophy underlying Audience Engine's development is the same that's kept WFMU going: experimentation and independence. The tech tumult of the past two decades has resulted in long-established business models, whether classified ads or subscriptions, being destroyed without any replacements for those models waiting in the wings."(Flanagan, Andrew, "WFMU Wants to Change How Media Talks to Its Audiences and Raises Money — For Free," ''Billboard'', July 29, 2015 ) Freedman says that Audience Engine can "address the problems of legacy media dealing with new media platforms. It's much more difficult for legacy institutions to make that transition."Flanagan, ''ibid.''A large part of Audience Engine's appeal is its fundraising capabilities. "Audience Engine comes with a set of tools that integrates crowdfunding-inspired donation tools throughout a publisher's site, with on and off-site widgets for donations as well as gift reward management, and a full suite of analytics underlying it all for that publisher to gain insight on what is and isn't raising money," noted Flanagan.Flanagan, ''ibid.'' Freedman observed that "Kickstarter did a great job of borrowing or stealing the concept of the pledge drive, and vastly improved it as well. Public media hasn't borrowed it back yet! That's what we're trying to do."Flanagan, ''ibid.''Although aimed primarily towards small and mid-sized stations, larger public radio stations such as WBUR and WNYC are exploring the platform's possibilities.(Kalish, Jon, "At debut, Audience Engine offers CRM and pledge-drive tools," ) Current.org, November 11, 2015The platform was publicly debuted at a launch event held at New York's Civic Hall, on November 5, 2015.Kalish, ''ibid.''==Platform==The platform is being built in modular APIs that utilize JavaScript and XML feeds, but will include modules that integrate into Drupal,(Freedman, Ken, "Seeking Software Architect For WFMU's Audience Engine Platform," ) Drupal.org, March 23, 2014 which is used by many small news organizations.(Lichterman, Joseph, "WFMU wants to build open tools to help radio stations (and others) raise money and build community," ) NiemanLab, July 15, 2014 Users could adapt aspects of the system to their own needs and use as many or as few modules as they deem necessary. “We’re trying to make it modular," said Freedman, "so people can just pick and choose and use pieces of it until hopefully they’re comfortable with using the entire thing."Lichterman, ''ibid.''Part of the Audience Engine's philosophy is to retain the listener's or reader's attention on the station website, rather than redirect them to external social media. "Community based radio stations have to start thinking about online platforms that don’t effectively abandon discussion and networking to Twitter, Facebook, Reddit, or LinkedIn, and the rest of the usual suspects," said Matthew Lasar at ''Radio Survivor''. "()nce your listeners and/or website readers are off to Twitter/Facebook-land, they’re all but gone. They’re not commenting on your podcast or stream or blog post in your house. They’re far far away, helping Mark Zuckerberg bring in that advertisement and audience data cash."(Lasar, Matthew, "Keeping Your Listeners with You: Inside WFMU’s Audience Engine," ) ''Radio Survivor'', July 30, 2015 “The problem for the content producer,” said Freedman, “is that when they send their audiences to off-site destinations, these giant data mining operations skim off critical information that should be the lifeblood of the digital producer – information that should be sustaining the artist or producer, not the big data enterprises.”Lasar, ''ibid.''''Radio World'' described the Audience Engine dashboard as featuring "a responsively designed social content page for radio and news sites, engineered for live, positive audience feedback and created with self-sustaining crowdfunding in mind. Both Web and mobile pages have a built-in, interactive second screen, with incentives for positive contributions, and tools for stopping disruptive behavior."(Vernon, Tom, "WFMU Keeps Audience Discussions In-House," ) ''Radio World'', October 21, 2015The project’s first module, a crowdfunding app called Mynte, is scheduled to launch in late 2015.Besides WFMU, early adopters of Audience Engine include WWOZ-FM, a New Orleans-based jazz and blues station; WSOU-FM (Seton Hall University), and WPRB-FM (Princeton University).Vernon, ''ibid.''」の詳細全文を読む スポンサード リンク
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